Your best clients expect more from the companies they do business with.
They have unlimited options, a
wealth of information at their fingertips, and are slow to trust.
Unless you optimize your messaging so it resonates with your best clients on a deep, emotional level, show you understand their pain, and deliver an inspiring message that invites them to be part of a bigger mission, you’re more likely to fail.
Business professionals who want to attract, connect with, and close more of their best clients and impact
the shape of our rapidly changing world.
Those who want to unlock the power of their company’s mission to
achieve growth and success for their business, their team, and themselves.
According to research by Headstream, if people love a brand story, 55% are more likely to buy the product in future, 44% will share the story, and 15% will buy the product immediately.
In their book Corporate Culture and Performance, Harvard professors John P. Kotter and James L. Heskett found that companies which successfully communicated their purpose and value could achieve profit performance that was 750 times greater than those that didn’t.
In his book Actual Minds, Possible Worlds, Jerome Bruner estimates that facts are approximately 22 times more likely to be remembered if they are part of a story.
According to research by Dr. Robert Cialdini, people prefer to say yes to those with whom they share common ground. In Cialdini’s research, those who found similarities before negotiations were almost twice as likely to come to a successful conclusion – with outcomes worth 18% more to both parties.
Your clients are humans. Humans love stories.
Stories influence, inspire, attract, and motivate your
best clients. They form lasting trust by sharing common ground, showing empathy, and starting
conversations.
By telling the right stories, you and your team will build a community around yourselves
and your brand. Members of this community will be your repeat and long term clients and outspoken advocates.
Squash
and Stretch Productions l Story Coaching | Explainer Videos4125 Hopyard Road Suite 225, Pleasanton
Your company will either succeed or fail based on you and your team. You need to build trust quickly with leads and convert them into long-lasting clients. Uncovering the life experiences that set you each on the path to your careers, and crafting them into an emotionally impactful story, will lead to the outcomes you want.
What you do is not special. How you do it is your true differentiator. Specifically, how your clients experience working with you is what sets you apart. In this module, you’ll learn how to increase the perceived value of your products and services. By using stories to set high expectations for what prospects will experience as your clients, they’ll actually have a better experience.
Your clients don’t buy what you do. They buy the results of what you do, and the impact those results have on their lives. In this module, you’ll work through your top products and services, examine your client avatars, and determine the results and impact your best clients are paying for.
Humans are a social species. Many of our interactions involve persuading others. It’s a crucial skill that most people need to improve. In this module, you’ll learn the science behind how humans are persuaded, influenced, and ultimately make decisions. Then, you’ll learn how to create presentations that harness that knowledge, engage their audience, and increase their chances of people following their call to action.
Everyone knows that businesses exist to make money. But, the most successful ones have foundations rooted in a greater mission than turning a profit, and use that mission to magnify their marketing and sales. In this module, your team will learn how to incorporate your business’s mission into your marketing and sales processes to inspire your best clients to support your company.
To properly apply their new skills, your team will learn how to adapt the stories they created into the following formats:
They not only stuck with us through some of the project's twists and turns, but also did a stellar job turning over quality work quickly.... Read More
We engaged Karl to create animation to explain difficult investment concepts in a way people can understand. We were very pleased. The process was easy,... Read More
I came to Squash and Stretch on behalf of a client who needed to explain the superiority of a new life safety system for firefighters.... Read More
Working with Karl and his team was fantastic! He managed the production process on his side effectively and was extremely prompt with communication and delivery. Read More
Be part of something bigger than yourself or your company. We’re bringing together heroes like you who want to make the future better for people around the world. When we collaborate, there’s no limit to what can be accomplished!
By becoming a Future Guide, you’ll gain access to exclusive content, offers, and connections that will be valuable to your business. Not just anybody can join. So, visit the Community page to learn more!
You get more value and make a bigger impact by working with us. For each minute of animation you invest in, we’ll make a donation in your name to a charity of your choice.
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